Friday, August 20, 2010

Rethinking the booth - luring them in with wire wrapped rings

Couple of weeks ago at the market - I re thought my booth. Instead of putting all of my inventory out and over crowding my tables and displays, I cut my displayed items in half. In my mind - if i have EVERYTHING out on the table, all of my pieces will have exposure and my rate of sales should increase, right?


Sensory overload - too much to look at. The items are no longer individual pieces but part of a huge display. Another way to look at it - if I have everything out on the tables, what is there new to look at to get customers to come back. There is also another selling point. When you see customers looking at specific pieces, it gives you the open door to approach them with an up sale. Notice what they are looking at, and let them know you have other pieces not shown that would go perfect with that item. When you pull your inventory tub out to get the piece, they want to see what else you have. Then close the deal.

But how would I display them. In my mind I thought "What would Barbara do?" Barbara is a dear friend of mine who owns Gifts with a Heart in Raleigh. She has some of the best displays in her store. I love how she ties everything together. Wouldn't you know it, just as I thought it, here she walks into my booth!! I told her my dilemma and being the person she is set to work to show me about displaying product. Now I have them grouped by stone, by sets, by targeted age, by price point and so forth.

One thing she did was to put my ring displays to the front of the table. They are the first thing you see when you walk by, and priced to get your attention. People will stop and look at the rings, and then come in to see if there are earrings or a bracelet to go with them.

As a general rule I don't duplicate my pieces, but when it comes to earrings and rings, you can only do so many different things before you have exhausted your creativity. These are my biggest sellers.

Re thinking my booth is one of the best things I have done this season. What do you do to bring people into your booths?


  1. Great thinking, Tish. Doing more with less is very 2010 ;)

    at Rings & Things

  2. I LOVE the second ring. The green looks a little like peridot which is my birthstone. Haven't tried ring making yet (like I said I would many moons ago) but it is ever in the back of my mind.

    Post pics of the new booth? I love looking at booth pics. :)